Business Coaching for Roofing Companies
Stop Running a Crew, Start Leading a Business.
Business training built specifically for roofing contractors — storms, adjusters, crews, and all — by someone who's seen what actually works inside hundreds of roofing companies.
The Problem
You didn't build a roofing company. You built yourself a really stressful storm-chasing job.
Roofing isn't generic contracting. It runs on storm cycles, insurance-restoration workflow, canvassing crews, subcontracted labor, thin production windows, and brutal seasonality — none of which a generic “trade business” course addresses well. Most roofing company owners started because they were great on a roof, not because they were trained to run storm sales, price supplements, manage multiple crews, or build a real sales team.
Bidding storms on gut feel. No real sales team, so the owner is the closer on every job. Production scheduling by memory and a text thread. Cash flow that swings wildly with storm season. No systemized way to work supplements. Crew turnover. Marketing that means “door-knocking after a storm” and nothing else. None of that is a business — it's a job with a truck attached.
Storm-to-Storm Sales
Canvassing and sales only happen in bursts, reactively, with no system that runs between storms.
Gut-Feel Estimating
Every bid is priced by memory or by matching the last competitor's number, not a real estimating system.
Claims Limbo
Restoration jobs stall out waiting on adjusters because there's no consistent documentation or follow-up process.
You're the Bottleneck
Nothing moves unless you're personally on the roof, on the phone with the adjuster, or running the crew.
The Shift
Crew Leader → Operator → Owner
Every course on this platform ties back to one framework: the shift from personally running every storm and every job, to running a sales and production system, to owning a company that runs across multiple crews and multiple seasons.
Crew Leader
You're on the roof, swinging the hammer, and directly managing every job site. The business stops when you stop.
Operator
You've stepped off the roof, but you're the bottleneck for bidding, systems, and every high-level decision.
Owner
You manage metrics and leaders, and focus on commercial growth and financial strategy — not the next job.
Meet Josh
From the roof to running a company
Josh Cotner started as a contractor before founding Contractors Choice Agency, a commercial insurance agency that now serves 50+ contractor trades nationwide — including 78 roofing companies specifically. Running that agency gave him a rare vantage point: a close-up view into hundreds of roofing businesses, watching firsthand what separates the ones that scale into real companies from the ones that stay stuck chasing the next storm.
Commercial Roofing Coach exists to teach the patterns he's seen work — storm sales, estimating, production, marketing, hiring, and financials — in plain language, built around the actual rhythm of a roofing business: storm season, production season, and the off-season stretch where most roofing companies quietly bleed cash.
Read Josh's full story →The Curriculum
Nine courses. One framework. Real roofing-business skills.
Storm Sales & Canvassing
The Storm Sales Blueprint
Walk away with a canvassing and storm-sales system your team can run every season, instead of reinventing it after every storm.
See the curriculum →Estimating & Pricing
The Roofing Estimating Blueprint
A repeatable estimating process for retail and insurance-scope roof jobs that protects your margin instead of hoping it works out.
See the curriculum →Claims Workflow
The Claims Workflow Playbook
A clear, repeatable process for documenting damage, meeting adjusters, and requesting supplements — so restoration jobs run predictably instead of getting stuck in claims limbo.
See the curriculum →Crew & Production
The Production Machine
A production scheduling and crew-management system so jobs run on time and to standard, whether or not you're on the roof.
See the curriculum →Marketing & Lead Gen
The Roofing Lead Engine
A marketing plan matched to your budget and season that brings in retail and storm leads predictably, not just when a storm creates them.
See the curriculum →Sales Team Builder
Sales Team Builder
A repeatable hiring, training, and pay-structure process for roofing sales reps, so sales doesn't live and die with the owner.
See the curriculum →Financials & Cash Flow
Roofing Profit & Cash Flow Blueprint
Know your true job costs, overhead recovery, and cash flow cycle well enough to price and plan around roofing's seasonal swings instead of getting surprised by them.
See the curriculum →Scaling to Multi-Crew
The Multi-Crew Roadmap
A roadmap for adding crews and revenue without the chaos, quality drop, or cash crunch that usually comes with growing too fast.
See the curriculum →Customer Experience
5-Star Roof
A customer-experience standard and review-generation system your whole crew follows, so your reputation drives the pipeline instead of just your ads.
See the curriculum →The Roofing Company Accelerator
You don't have to figure this out alone
For owners who want guidance instead of just material, the Accelerator bundles the full curriculum into a structured coaching path with direct support from Josh.
Learn About the AcceleratorWho This Is For
Let's be honest about who this helps
This platform is built for residential and commercial roofing company owners — not a generic trade-business audience. Whether your business runs on storm-restoration work, retail repair and replacement, or a mix of both, the curriculum speaks the language of roofing specifically: canvassing, adjusters, supplements, production windows, and crew scheduling, not abstract business theory borrowed from an unrelated industry.
This is for you if:
- ✓Residential and commercial roofing company owners roughly in the $250K–$10M revenue range
- ✓Owners ready to build real systems, whether storm-driven, retail-driven, or a mix
- ✓Owners willing to change how they operate the business, not just work more hours
This isn't for you if you want:
- ✕Anyone looking for a storm-chasing get-rich-quick shortcut
- ✕Owners not willing to change how the company currently runs
- ✕Anyone looking for a passive, no-effort program
Frequently Asked Questions
Common questions we hear
Who is Commercial Roofing Coach for?
Residential and commercial roofing company owners — roughly $250K to $10M in revenue — who are excellent at roofing but were never trained on the business side, and who are ready to build real sales, production, and financial systems instead of running on storm-to-storm instinct.
Is this for residential roofing companies, commercial roofing companies, or both?
Both. The curriculum covers the business fundamentals — sales, estimating, production, marketing, hiring, financials — that apply whether your roofing company works residential, commercial, or a mix of both.
What size roofing company is this built for — one crew, a few crews, or an established multi-crew operation?
All of the above. Solo and single-crew operators use the courses to build the foundation before they grow; multi-crew companies use them to fix the systems and leadership gaps that are capping their growth.
Is this only for storm-restoration roofers, or does it work for retail/repair-focused roofing companies too?
It works for both. The curriculum covers storm-driven sales and claims workflow as well as retail sales, estimating, production, and marketing that apply to any roofing business model.
I'm good at roofing, not at running a business — is this still for me?
Yes — that's exactly who this was built for. The courses are written in plain, roofing-specific language for people who are skilled at the trade first, not for people who already have a business degree.
Ready to talk about your roofing company?
Call 844-967-5247, email josh@contractorschoiceagency.com, or fill out a short form and we'll follow up within 1 business day.